Typography is often an overlooked but crucial element in web design.

This video walks through 15 essential rules that can help you refine your typography skills, ensuring your web designs stand out and effectively communicate their message.

It begins with an overview of line height adjustments for different paragraph lengths, highlighting the importance of responsive design. It then moves on to letter spacing, explaining how the size and weight of the typeface affect spacing. The video covers the nuances of adjusting for ascenders and descenders, emphasizing the need for legibility and visual appeal.

Adrian also discusses the importance of composition and the Gestalt principles, illustrating how proximity can affect the perception of text groups. The video concludes with tips on managing widows and orphans, using correct character usage, and avoiding common typographic crimes.

This comprehensive guide is not just about rules but also about giving yourself the freedom to experiment with styles to enhance communication over mere legibility. By following these principles, you can ensure your web design projects are both visually appealing and highly functional.

Key takeaways:

• Adjust line height based on paragraph length to improve readability.
• Larger and bolder text requires tighter letter spacing, while smaller text needs more spacing.
• Pay attention to ascenders and descenders to avoid character clashes.
• Composition matters: use Gestalt principles to enhance text perception.
• Avoid widows, orphans, and incorrect character usage to maintain professionalism.