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Hook Visitors with Precise, Benefit-driven Copy
Learn how to create landing pages that convert by focusing on clarity, specificity, and reducing confusion. Tailor each section, from the hero image to the call-to-action, to increase visitor desire and reduce friction.
Summary:
An oldie but goodie. A part that has stuck with me for ages, especially for SaaS websites, is the part about writing a H1 & subheader that:
- Highlights the value of your product..With a hook (eg. in '2 minutes')
- How the product works?
- And for who its for?
Many visitors won't scroll past your first frame unless they are hooked in.. This highlights some amazing copywriting frameworks of accomplishing this in the header of a page. It will be interesting to see how Webflow's integration with Intellimize optimizes this for developers in the future via a data-driven approach.
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